A logo like no other, not even like itself.

Toast + Jam, an production company wanted a logo that reflected the music they compose and create for their clients. So we designed them a unique, living identity that reacts to sound in real time. The basis of the logo in a dotted font, but once music is applied, the dots grow and warp and bounce, creating one-of-a-kind permutations of their logo every time it’s run.

We used OpenFrameworks to build a tool allowing our clients to whip up a logo designed by music.