What started as a conversation about population density turned into a literal cloud-based food storage concept.

While teaching P535 Product Design from the Future at Miami Ad School, one project in particular stood out.

In this exercise I reach out to writers and asked them to write a short story based on a simple brief, containing a time horizon, themes and a few details I’d like covered.

Once the story is written, I extract diegetic prototypes from it and turn them into Design Fiction ideas in the form of mock ads that are scattered throughout the book as if they were evidence of that fictional world.